This is a campaign I worked on with my pal Sam Zimmerman, for a brewery in Dallas, Texas and their not-so-basic Dallas Blonde beer. After we collected our not-so-basic-blonds, we took to the streets of Deep Ellum, where the brewery is, for a photoshoot meant to characterize the origin and artistry of Deep Ellum Brewery. Participating in all aspects of the creative (i.e. concepting, styling, on-set direction), was enlightening, as I experienced first-hand the level of preparation and professionalism that's required for photoshoots and filming.